Global Sustainable Financial Products Summit
10 & 11 December 2007
| Day One: Monday 10 December 2007 |
| 0820 |
Coffee & Registration |
| 0850 |
Chairs Opening Remarks And Pan Audience Warm Up Session |
What Do We Mean By Green? Today, there are many different opportunities for developing environmentally sustainable products. From making tweaks to product marketing angles to incorporating offsetting elements into current accounts, the challenge is demonstrating to customers that you are doing something tangible. The objective of this warm up session is to define, for the purposes of this conference, what a green financial product actually is.
Penny Shepherd, Chief Executive, UK Social Investment Forum
Opening Panel Session: Thinking Wide About Sustainability Across The Entire Financial Services Brand
| 0910 |
Quantifying The Business Benefits Of Developing Environmentally Sustainable Financial Products And Carbon Reduction CSR Strategies |
- Assessing levels of consumer demand and demonstrating to customers that you are taking tangible action on the environment
- Comparing the risks, opportunities and business benefits of
- Developing new financial products
- Carbon reduction CSR
- Carbon offsetting
- Assessing the real world cost savings associated with organizational CSR initiatives on carbon footprint reduction
- Examining the strategic financial advantages to be gained from marketing and communicating environmentally sustainable messages
- Comparing the effectiveness of offsetting vs. genuine carbon footprint initiatives from a customer feedback perspective
Richard Cooper – Head of Corporate Responsibility – Lloyds TSB
Amy Davidsen - Director Environmental Affairs – JP Morgan Chase
Kelvin Collins – Head of Brand Management - Co-operative Financial Services
| 0950 |
Audience Questions & Discussion On The Following Question – To What Extent Is It The Responsibility Of Retail Banks To Drive Forward Strong Environmental Policies? |
| Ensuring Your Green Product Development Initiatives Fit Into The Overall Brand Strategy |
Holistically, What Do Customers Expect From A Financial Services Brand?
| 1000 |
Understanding The Value Of A Strong Corporate Environmental Stance And How It Improves Customer Perception Of Your Financial Services Brand |
- Analysing the commercial impacts of climate change and carbon footprint reduction across the entire business
- Does it save you money?
- What do customers value?
- Which initiatives will make you stand out?
- Effectively communicating your policies to your consumers
Alexandra Gibbons, Head of Personal Banking, Triodos Bank
| 1030 |
Questions & Discussion |
| 1040 |
Morning refreshments in the networking area |
Presenting Brand New Research On Consumer Attitudes!
| 1110 |
Examining Customer Attitudes To Carbon Footprint Reduction And Environmental CSR |
- Examining the balance between a green brand and a green product and if one can exist without the other
- Does a strong environmental policy hold more weight with consumers than a one off product?
- Are customers looking for more than a green product?
Andrew McMillan – MD – The Green Insurance Company
| 1140 |
Questions & Discussion |
| Evaluating Customer Understanding, Appetite and Demand for Environmentally Responsible Financial Products |
EXTENDED PANEL: Leading Edge Intelligence On What Consumers Are Looking For From Banking Products
| 1150 |
Understanding Consumer Perceptions, Attitudes And Preferences To Different Elements Of An Environmentally Sustainable Financial Product And Different Product Types |
- Examining the commitment of consumers towards choosing green financial products including mortgages, current accounts, loans, credit cards, investment products and insurance
- Assessing consumer attitudes and preferences towards the different attributes of a green financial product – for instance, do they have a preference to offsetting or carbon reduction?
- Is the consumer aware of methods of preventing climate change and will they expect this to be incorporated by the companies they buy from or to the products they choose?
- Which issues most significantly impact propensity to purchase?
- Session conclusion - How serious is the environmentally aware customer in choosing a green financial product?
Amy Davidsen – Director Environment – JP Morgan Chase
Bart Jan Krouwel – Managing Director Environment and Innovation - Rabobank
Dr. Caroline Oats – Researcher, Typology of Green Consumers – Sheffield University
Applying Transferable Insights On Consumer Attitudes & Behaviours From Media To Financial Services
| 1400 |
Examining Consumer Attitudes And Propensities To Purchase Environmentally Sustainable Products - What Are Consumers Looking For Outside Financial Services? |
- Assessing consumer attitudes to environmental sustainability
- Is green product uptake more advanced and why?
- How have other industries made a success from this emerging market?
- Are customers willing to pay a premium for green products?
- Do customers choose a green product over others because of its environmental benefits?
Gary Charnock - Brand and Communications Director - RSK Environment
| 1430 |
Questions & Discussion |
| 1440 |
Applying Leading Edge Insight On The Latest Market Trends To Gain Clarity On The Future Demand And Uptake For Environmentally Responsible Finance Products. |
- Does the consumer want environmentally responsible banking products?
- How has demand changed to date?
- What are the levels of uptake for different types of green banking products?
- Which market segments are buying?
Alice Chapple - Director, Susatainable Finacial Markets - Forum for the Future
Matthew Criddle – Managing Director – Nature Save
Naturesave are a specialist, environmentally responsible, insurance company.
| 1500 |
Audience Questions & Discussion |
| 1510 |
Afternoon refreshments |
| Assessing The Risks & Opportunities Of Modifying Existing Financial Products And Creating Brand New Product Innovations |
Case Study
| 1540 |
Evaluating The Key Success Factors And Considerations To Take Into Account When Creating A Green Financial Product Innovation |
- Integrating customer feedback into existing financial products
- Influencing customers to purchase environmentally friendly products
- Communicating green credentials to the customer
- What’s working, what are the important lessons?
Bart Jan Krouwel – Managing Director Corporate Responsibility - Rabobank
| 1610 |
Questions & Discussion |
Case Study
| 1620 |
16.20 Evaluating The Commercial Benefits Of Engaging And Educating Consumers On Environmental Issues |
- What are the commercial benefits of engaging consumers on environmental issues?
- How to do it
- How will this enable future development?
James Stacey – Head of Sustainable Business – Standard Chartered Bank
| 1640 |
Questions And Discussion |
| 1650 |
Chair’s closing remarks and close of day one conference |
 Top
| Day Two: Tuesday 11 December 2007 |
| 0830 |
Coffee and Registration |
| 0900 |
Chairs Opening Remarks |
Case Study
| 0910 |
Examining Different Approaches To Tailoring New Green Products To Different Consumers And Markets |
- Evaluating the business benefits and customer acceptance of new product creations
- Which product types appeal to which customers?
- Understanding the priorities of the consumer and if they expect to see carbon reduction in the finished product
- Marketing the carbon attributes to the consumer
Kelvin Collins – Head of Brand Management – Co-operative Financial Services
| 0940 |
Questions & Discussion |
Case Study
| 0950 |
Examining The Market For Green Products – Success Stories And Failures! |
- Managing risk when developing new financial products – which pitfalls to avoid?
- Propensity to purchase – examining pricing strategies for different product types
- Comparing the benefits of simple “light green” initiatives with more expensive products
John Shaw – UK Consumer Product Manager - HSBC
| 1020 |
Questions & Discussion |
| 1030 |
Morning Refreshments |
| 1100 |
Strategies For Developing A Niche Product To Make It Successful In The Mainstream |
- Do niche products have a place for success in the mainstream financial market?
- How can you achieve product differentiation?
- Does the size of your organisation affect opportunity for product development
Dr. Paul Pritchard – Corporate Responsibility Manager - Royal Sun Alliance
| 1130 |
Questions & Discussion |
| 1140 |
Developing Innovative and Successful Environmentally Responsible Products And Taking Them To Market |
- Examining global product case studies
- How do you take it to sale and market it effectively?
- How can you influence you customers to want these products?
Alan Brown – Chief Investment Officer – Schroeder
| 1210 |
Questions & Discussion |
Can Green Products Be Financially Viable?
| 1400 |
Making Environmentally Responsible Products Commercially Sustainable And Profitable In The Long-Term |
- How can a product be developed so the customer doesn’t pay a premium, you don’t have to subsidise it and it is environmentally stable?
- What are the risks of launching a green proposition and how can you overcome them?
Phil Denman - Managing Director - ClimateSure
| 1430 |
Questions & Discussion |
| 1440 |
Examining Opportunities To Influence Your Customers Through Your Products And Assessing What Impact This Will Have On Customer Opinion |
- Do your customers want restrictions placed in the money you lend?
- Is it viable to offer beneficial rates for lending on environmentally sound projects?
Jennifer Morgan – Director Climate Change Project - WWF
Jennifer Morgan’s role focuses on the reduction of our ecological footprint, and has a particular strength in understanding how financial institutions play a wider role in catalysing change.
| 1510 |
Questions & Discussion |
| 1520 |
Afternoon Refreshments |
| 1550 |
Analysing Where Environmental Responsibility Lies Within Financial Services And How Best To Incorporate This Into Your Policies |
- Where does the responsibility lie?
- What are the different opinions and definitions of environmental responsibility?
- How much of an impact does this make on the mainstream investor in to where they chose to invest?
Richard Cooper – Head of Corporate Responsibility, Lloyds TSB
| 1610 |
Questions & Discussion |
| 1610 |
Assessing The Level Of Influence Banks Have And To What Degree You Are Responsible For The Carbon Footprint Associated With Your Lending |
- How much impact do your investments have on the environment
- To what degree do your customers think you should be influencing the carbon associated with your lending?
Rory Sullivan – Director of Investor Responsibility - Insight Investment / HBOS
| 1640 |
Questions & Discussion |
| Examining The Future Of Environmentally Sustainable Banking |
| 1650 |
Examining Potential Future Legislation And Guidelines, And The Impact They May Have On Retail Banking In Order To Safeguard Consumer Opinion |
| 1720 |
Questions & Discussion |
| 1730 |
Chair’s closing remarks and close of conference |
Top
|
|
| Global Sustainable Financial Products Summit announced . . More |
Kelvin Collins, Head Of Brand Management, Co-operative Financial
Services
Amy Davidsen, Director of Environment, JP Morgan Chase
Bart Jan Krouwel,
Managing Director of Environment and
Innovation, Rabobank
John Shaw, UK Consumer Product Manager, HSBC
Richard Cooper, Head of Corporate Responsibility, Lloyds TSB
Alan Brown, Chief Investment Officer, Schroeders
Rory Sullivan, Head of Investor Responsibility, Insight Investment
Dr Paul Pritchard,
Corporate Responsibility Manager, Royal Sun Alliance
James Stacey, Head of Sustainable Business, Standard Chartered Bank
Alexandra Gibbons, Head
of Personal Banking,
Triodos Bank
Matthew Criddle, Managing Director, NatureSave
Mark Robertson, Partnerships Director, EIRIS
Andrew McMillan,
Managing Director, The Green Insurance Company
Phil Denman, Managing Director, ClimateSure
Fiona Ball, Director of Environment, BSKYB
Jennifer Morgan, Director Climate Change Program, WWF
Dr Caroline Oats, Researcher on Typology of Green Consumers,
Sheffield University
Penny Shepherd, Chief Executive, UK Social Investment Forum
Garry Charnock, Director of Carbon Management, RSK Group
|
|
